| PBL教学法在市场营销课程教学中的研究与实践 |
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| 引用本文： | 郝文艺. PBL教学法在市场营销课程教学中的研究与实践[J]. 价值工程, 2010, 29(30): 155-155 |
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| 作者姓名： | 郝文艺 |
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| 作者单位： | 黑龙江八一农垦大学经济管理学院,大庆,163319 |
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| 基金项目： | 黑龙江八一农垦大学2009校级教研课题:PBL教学法在市场营销课程教学中的研究与实践 |
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| 摘 要： | 在市场营销教学中,传统的教学方法抑制了学生的学习主动性和创造性,不再适应新时期人才的培养要求,教学方法改革迫在眉睫。本文首先介绍了PBL的概念和特征,阐述了市场营销教学中PBL教学设计思路,最后分析了PBL教学的要求和注意事项,希望本文对市场营销教学改革有所裨益。
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| 关 键 词： | 教学方法 PBL教学法 市场营销 |
Research and Practice of PBL Teaching Methods in Marketing Course Teaching |
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| Hao Wenyi. Research and Practice of PBL Teaching Methods in Marketing Course Teaching[J]. Value Engineering, 2010, 29(30): 155-155 |
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| Authors: | Hao Wenyi |
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| Affiliation: | Hao Wenyi (Heilongjiang Bayi Agricultural University, College of Economics ＆ Management,Daqing 163319,China ) |
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| Abstract: | At marketing teaching, traditional teaching method suppresses the initiative and creativity of students and is no longer meeting the training requirement of the new period, so it is urgent for a teaching reform. The paper introduces the concept and feature of PBL at first, then elaborates the PBL teaching design idea of marketing teaching, at last, the paper analyzes the requirements and noting points of PBL teaching in hopes that it is helpful for the reform of marketing reform. |
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| Keywords: | teaching methods PBL teaching methods marketing |
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