“体验营销”在北京新农村建设中的运用——乡村旅游的现状和对策

乡村旅游在北京新农村建设中发挥着重要的作用。体验营销对乡村旅游的开展起着至关重要的作用。因此,北京新农村建设必须注重体验营销的运用。但是,目前北京乡村旅游对体验营销的重视程度不够,存在种种误区。因此,应运用体验营销的观点对北京的乡村旅游进行市场细分,完善配套设施,提高从业人员素质,树立乡村旅游品牌,切实推进北京的新农村建设。

Experience marketing 's utilization in Beijin new countryside construction——countryside tourism's present situation and countermeasure

Rural tourism plays an important role in Beijing’s New Countryside Construction.Experiential marketing also has a vital role to play in rural tourism.So we should attach importance to the practice of Experiential Marketing in Beijing’s New Countryside Construction.But there are some misunderstandings of the practice,so we must improve the practice and make good use of experiential marketing to enhance the development of economy of Beijing’s countryside.