| Abstract: | The key question of this article is: How is scholarly communication changing under the conditions of the online world? A lot of online media have developed especially for science communication. Their basic principle is multidimensional convergence: elements that once were strictly separated grow together and create new differences, in all dimensions of communication. The more this potential is used, the stronger the structural change of science communication emerges, which includes all communication areas and all components of the research process. The structural change is mainly expressed by seven tendencies of change: the pluralization of communication players, the globalization of communication space, the acceleration of communication processes, amongst others. These tendencies are characterized by their ambivalence and formability. For scientific journals these tendencies offer the chance to strengthen their role as the core of science communication. Hence, there are options for the actors. |
