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Evaluating horizontal mergers in the presence of price promotions |
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| Authors: | Sinitsyn Maxim |
| Affiliation: | 1.Department of Economics, University of California, San Diego, La Jolla, California, 92093-0508, United States ; |
| Abstract: | Quantitative Marketing and Economics - In this paper, I investigate the impact of a horizontal merger between firms that use price promotions. I find that after the merger, the merged firms... |
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