|
|||||
|
|
| 关系营销是客户关系管理的核心理念和指导思想 | |
| 引用本文： | 宋孜宇. 关系营销是客户关系管理的核心理念和指导思想[J]. 商业经济(哈尔滨), 2008, 0(4): 57-59 |
| 作者姓名： | 宋孜宇 |
| 作者单位： | 呼伦贝尔学院经贸分院 内蒙古呼伦贝尔021000 |
| 摘 要： | 关系营销是客户关系管理的核心理念和指导思想，客户关系管理的核心是客户关系。通过客户关系管理这一过程，企业最大程度地掌握和利用顾客信息，以培养和增强顾客的忠诚度，实现顾客的终身挽留。关系营销与客户关系管理进行有效整合，可以使关系营销理论得到全新发展，也让客户关系管理理论在中国的环境中得到更好的发挥和实现。 |
| 关 键 词： | 关系营销 客户关系管理 核心理念 |
Relationship Marketing is the Core Thought and Guideline of Customer Relationship Management |
|
| SONG-Ziyu. Relationship Marketing is the Core Thought and Guideline of Customer Relationship Management[J]. Business Economy, 2008, 0(4): 57-59 | |
| Authors: | SONG-Ziyu |
| Abstract: | Relationship marketing is the core and guiding thought of customer relationship management,which core is customer relationship.The enterprises can fully use customer information to reach the customers' lifelong loyalty through the theory.The effective integration between relationship marketing and customer relationship management can make the two theories fully develop in China. |
| Keywords: | relationship marketing customer relationship management core thought |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |