| 模糊综合评判在新产品试销中的应用研究 |
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| 引用本文： | 杜惠祥.模糊综合评判在新产品试销中的应用研究[J].南京财经大学学报,2001(2). |
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| 作者姓名： | 杜惠祥 |
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| 作者单位： | 扬州大学商学院!江苏扬州225009 |
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| 摘 要： | 模糊数学在经济管理中的应用是一个新领域 ,本文就模糊综合评判方法在新产品试销中的应用作了较为深入的研究 ,并通过实例应用证明是有效的。
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| 关 键 词： | 模糊综合评判 新产品试销 评判要素 |
Application of Fuzzy Comprehensive Judging in New Product Trial Sale |
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| DU Huixiang.Application of Fuzzy Comprehensive Judging in New Product Trial Sale[J].Journal of Nanjing University of Finance and Economics,2001(2). |
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| Authors: | DU Huixiang |
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| Abstract: | It is a new rescarch ficld to use Fuzzy Mathcmatics in cconomic managmcnt. This papcr dcals with the way of application of fuzzy comprchcnsivc judging in new product trial sale. Some cxamplcs are givcn to show the way is cffcc-tivc. |
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| Keywords: | fuzzy comprchcnsive judging new product trial sale judging factors |
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