| 实施区域名牌战略中企业与政府的作用 |
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| 引用本文： | 李逢春.实施区域名牌战略中企业与政府的作用[J].南京财经大学学报,2001(4). |
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| 作者姓名： | 李逢春 |
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| 作者单位： | 南京经济学院国际经济与贸易系 江苏南京210003 |
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| 摘 要： | 企业要在激烈的市场竞争中发展、壮大、成熟 ,实施名牌战略是其必然选择。本文分析了目前我国区域名牌战略面对的局势及不足之处 ,提出了通过企业名牌创新和政府的适度干预来发展区域名牌 ,繁荣区域经济的策略与措施。
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| 关 键 词： | 区域名牌战略 政府干预 企业名牌战略 |
The Role of Enterprise and Government Implementing the Strategy of Establishing a Regional Famous Brand |
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| LI,Fengchun.The Role of Enterprise and Government Implementing the Strategy of Establishing a Regional Famous Brand[J].Journal of Nanjing University of Finance and Economics,2001(4). |
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| Authors: | LI Fengchun |
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| Abstract: | It is inevitable for the enterprise to adopt the strategy of establishing a good brand name in order to develop and prosper in the strong market competition The paper analyzes the shortcomings of our country s current strategy of establishing a good regional brand name It takes the view that we should adopt the strategy of innovation in establishing enterprise s good brand name as well as appropriate government intervention so as to develop good regional brand name and make the regional economy develop and prosper |
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| Keywords: | strategy of establishing a good regional brand name government intervention enterprise brand name strategy |
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