| 良好的客户关系是电子商务时代企业获取财富的重要源泉 |
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| 引用本文： | 孙丽欣,穆红莉. 良好的客户关系是电子商务时代企业获取财富的重要源泉[J]. 当代经济管理, 2003, 25(4): 50-52 |
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| 作者姓名： | 孙丽欣 穆红莉 |
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| 作者单位： | 石家庄经济学院经贸学院,河北,石家庄,050031;石家庄经济学院经贸学院,河北,石家庄,050031 |
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| 摘 要： | 建立良好的客户关系是电子商务时代企业赢得重复业务和利润的基础,而重复业务和利润是电子商务企业成功之所在。良好的客户关系需要企业将“以客户为中心”的理念贯穿于全部经济运营活动中,并通过个性化的产品和服务以及优秀的品牌效应来赢得客户的信任和长久的合作关系,从而为企业更多的获取财富创造条件。
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| 关 键 词： | 客户关系 电子商务 企业 |
| 文章编号： | 1003-3920(2003)04-0050-03 |
An Harmonious Relationship between the Enterprise and the Clients Can Bring Profits to an Enterprise in Electronic Business Times |
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| SHU Li-xin,MU Hong -li. An Harmonious Relationship between the Enterprise and the Clients Can Bring Profits to an Enterprise in Electronic Business Times[J]. Contemporary Economic Management, 2003, 25(4): 50-52 |
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| Authors: | SHU Li-xin MU Hong -li |
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| Abstract: | An harmonious relationship between the enterprise and the clients is necessary for enterprise to get business and earn money in electronic business times,which can bring suc-cess to the enterprise.The harmonious relationship requires that the enterprise should stick to the ideology that the clients are essential in all the economic activitise.Therefore,in order to make more money,the enterprise should win the clients' loyalty and cooperate well with them by the peculiar products and good services as well as the fine brand effects. |
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| Keywords: | relationship between the enterprise and the clients electronic business the enterprise |
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