海南省乡村旅游发展现状及其优化策略研究

随着城市化进程的加快,生活节奏的提高,都市人群越来越向往乡村的田园生活,乡村旅游产业应运而生,近几年保持持续良好发展势头。海南省凭借着其得天独厚的地理优势和资源优势,乡村旅游作为一个新兴产业得到了快速发展。文章首先对海南省乡村旅游发展现状进行分析,分析得出:随着旅游业的发展,海南的旅游人数和收入逐渐增加,产业结构也在不断优化,但存在区域旅游业发展不平衡的现象。其次,对海南省的乡村旅游开发进行调查分析,调查发现:海南乡村旅游存在旅游产品同质化问题突出、开发管理不规范、缺乏总体规划、生态环境恶化等问题。基于上述4个问题提出创新旅游产品、提升旅游产品竞争力;制定科学的发展规划、打造乡村旅游知名品牌;坚持"四化"先行、加大政府的扶持力度;保护生态环境、走可持续发展道路等针对性对策建议,以促进海南省乡村旅游经济平稳可持续发展。

THE DEVELOPMENT STATUS AND OPTIMIZATION STRATEGIES OF RURAL TOURISM IN HAINAN PROVINCE

With the accelerated process of urbanization, the rhythm of life is improving, the urban population in-creasingly aspires to rural life, and rural tourism industry came into being a good momentum of development. Hain-an Province has its unique geographical and resource advantages, where the rural tourism as a new industry has been rapid developed. This paper first analyzed the status of rural tourism development in Hainan, which showed that with the development of tourism, Hainan tourist number and income both increased gradually, industrial struc-ture also was in the continuous optimization, but there was a phenomenon of unbalanced development of regional tourism. Secondly, through the investigation of rural tourism resources and tourism resources characteristics, it found that there were some problems such as the homogeneity of the tourism products, the lack of the management rules, the lack of overall planning, and the deterioration of the ecological environment. Based on the four prob-lems, this paper put forward the sustainable development countermeasures and suggestions, including innovating tourism products, improving the competitiveness of the tourism products, creating well-known brands of the rural tourism, adhering to the "four modernizations" first, increasing the government′s support, and protecting the eco-logical environment.