| 海丰县红色旅游开发策略 |
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| 引用本文： | 郑良文,施菁莞,陈俊鸿.海丰县红色旅游开发策略[J].经济地理,2006(Z2). |
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| 作者姓名： | 郑良文 施菁莞 陈俊鸿 |
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| 作者单位： | 广东华南区域经济技术研究所 中国广东广州510070(郑良文)，广州地理研究所 中国广东广州510070(施菁莞，陈俊鸿) |
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| 摘 要： | 红色旅游开发对我国近年来的旅游发展推动作用十分明显。海丰县拥有中国第一个苏维埃政权、彭湃和红宫红场等红色历史事件、红色名人和遗迹等红色旅游资源,通过对其发掘和整理,丰富展示方式和内容,并与本县生态旅游资源、相邻县区红色旅游资源进行优化组合,树立“激情彭湃,南海物丰”的旅游形象,可以强化海丰红色旅游的品牌效应,提高知名度,促进红色旅游的发展。
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| 关 键 词： | 红色旅游 海丰县 资源整合 旅游营销 旅游形象 |
RED TOURISM DEVELOPMENT STRATEGY OF HAIFENG COUNTY |
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| ZHENG Liang-wen,SHI Jing-wan,CHEN Jun-hong.RED TOURISM DEVELOPMENT STRATEGY OF HAIFENG COUNTY[J].Economic Geography,2006(Z2). |
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| Authors: | ZHENG Liang-wen SHI Jing-wan CHEN Jun-hong |
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| Institution: | ZHENG Liang-wen1,SHI Jing-wan2,CHEN Jun-hong2 |
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| Abstract: | Red tourism improved obviously the development of local tourism in China in recent years.Haifeng county has rich resources of Red tourism such as the first soviet government of China,the famous people-PengPai,red relic like Red Palace and Red Square,Through digging and coordinating these resources,innovating in enhibiton means and content,combining with local green tourism resources and other red tourism resources of adjacent counties,and constructing a traveling image of "A passional PengPai,A cornucopian Haifeng",the brand effects of Haifeng Red tourism will be aggrandized and the Red tourism be promoted. |
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| Keywords: | Red tourism Haifeng county resource integration tourism marketing strategy tourism image |
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