| 网络营销环境下的顾客认知价值模型 |
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| 引用本文： | 王吉林,刘西林.网络营销环境下的顾客认知价值模型[J].哈尔滨商业大学学报(社会科学版),2011(6). |
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| 作者姓名： | 王吉林 刘西林 |
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| 作者单位： | 西北工业大学管理学院,西安,710072 |
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| 摘 要： | 对顾客价值的国内外研究现状进行了综合评述,指出现有研究的不足之处,结合网络营销自身的特点,对顾客认知价值进行界定,构建了网络营销中的顾客认知价值理论模型和结构方程模型,并对模型的逻辑关系、相关指标及应用范围进行了探讨。
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| 关 键 词： | 网络营销 顾客价值 顾客认知价值 顾客满意 |
Customer Deceived Value of Net Work Marketing Environment |
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| WANG Ji-lin,LIU Xi-lin.Customer Deceived Value of Net Work Marketing Environment[J].Journal of Harbin University of Commerce:Social Science Edition,2011(6). |
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| Authors: | WANG Ji-lin LIU Xi-lin |
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| Institution: | WANG Ji-lin,LIU Xi-lin(School of Management,Northwestern Polytechnical University,Xi'an 710072,China) |
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| Abstract: | The paper summarizes the research status of customer value at home and abroad,and points out the existing research deficiencies.Combining network marketing its own characteristics,the customer deceived value models(theoretical and Amos) of network marketing environment are constructed,and the structure relation and application of the models are discussed. |
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| Keywords: | network marketing customer value customer perceived value customer satisfaction |
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