关于实体店转型发展应对电商挑战的若干建议 |
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引用本文: | 舒建川.关于实体店转型发展应对电商挑战的若干建议[J].上海商学院学报,2014(2):59-62. |
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作者姓名: | 舒建川 |
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作者单位: | 上海宇凡科技发展有限公司,中国上海201722 |
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摘 要: | 面对电商咄咄逼人的进攻,实体店如何及时应变,走出一条转型发展之路是所有线下商贸企业共同面临的考验,线上线下联动的O2O模式无疑是实体店走出困境的有效途径之一。我们提出三大转型策略积极应对电商的挑战:1)实+虚:线下实体店与线上虚拟店联动互补,资源整合;2)营销+服务:充分发挥实体店现场服务的优势,以完善的服务体系带动市场营销;3)白+黑:白天销售夜间配送,形成三级仓储配送货体系。
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关 键 词: | 实体店 电商 O2O 转型 物流配送 服务 |
Transformation of Brick and Mortar Stores to Compete with E-Business |
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Authors: | SHU Jianchuan |
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Institution: | SHU Jianchuan (Shanghai Yu fan Technology Development Company, Shanghai 201722, China) |
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Abstract: | To compete with E-business,brick and mortar stores need to undergo transformations.The O2O(Online to Offline)mode is hereby regarded as one of the most effective approaches.There are three strategic approaches:1)Integration of resources by cooperation between brick and mortar stores and virtual stores,2)Taking advantages of the brick and mortar stores in on-site service to improve the whole service system,3)Establishment of 3-level delivery system by sale in the daytime and distribution at night. |
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Keywords: | brick and mortar stores E-business online to offline transformation distribution service |
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