新产品开发战略的探讨

本文倡导企业在实施新产品开发战略时,应打破传统的成本、市场竞争模式。要以产品本身为中心。立足于客户的角度,根据本企业的实际情况,拓宽思路,建立适合自己独特的新产品开发战略。

The Research on the Strategy of the Product Development

This thesis's argues that when an enterprise is implementing its new products' developmental strategy, it should break down the conventional model of cost and market competition. Centering on the products and viewing from the customer's position, the enterprise should broaden its horizons and establish a unique new products developmental strategy with regard to its own actual condition.