| 中小型物流企业市场细分与发展战略研究 |
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| 引用本文： | 方琛.中小型物流企业市场细分与发展战略研究[J].物流技术,2010(21). |
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| 作者姓名： | 方琛 |
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| 作者单位： | 浙江财经学院东方学院; |
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| 摘 要： | 通过分析中小型物流企业的发展现状,细分我国物流市场并对中小型物流企业进行市场定位,提出有针对性的中小型物流企业的发展战略。
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| 关 键 词： | 中小型物流企业 市场细分 发展战略 |
Strategy of Market Segmentation for Small-and-medium-sized Logistics Enterprises |
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| FANG Chen.Strategy of Market Segmentation for Small-and-medium-sized Logistics Enterprises[J].Logistics Technology,2010(21). |
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| Authors: | FANG Chen |
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| Institution: | FANG Chen(Oriental College,Zhejiang University of Finance & Economics,Hangzhou 310018,China) |
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| Abstract: | The paper analyzes the current status of the development of small-and-medium-sized(SMS) logistics enterprises in China,studies the segmentation of the logistics market and the market niches of SMS logistics enteprises,and finally proposes the clearly-targeted development strategies for the enterprises. |
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| Keywords: | small-and-medium-sized logistics enterprise market segmentation development strategy |
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