株洲商业地产发展浅析

商业地产涉及到集中商业、专业市场、街区商业、社区商业四种类型。株洲作为典型的三线城市。四种商业类型发展大相径庭。纵观株洲的商业地产开发。部分企业在没有了解商业地产的特性和株洲城市属性的情况下就盲目开发。最终面临经营惨淡的局面。株洲市在今后发展商业地产过程中。应加强对“集中商业”后期统一运营管理；在“专业市场”方面必须开拓市场。做大交易额；在“街区商业”方面要引导商家，形成主题；在“社区商业”方面，要合理规划，控制布局。

An Analysis of Development of Commercial Real Estate in Zhuzhou

The commercial real estate contains centralized business, specialized market, street commerce, and community commerce. As a typical remote city, Zhuzhou is quite different in developing four types of commerce. Through a general survey of development of commercial real estate in Zhuzhou, the conclusion is drawn that some enterprises develop real estate blindly without knowing the property of commercial real estate and the city itself, and finally face the peins-talking situation. In developing commercial real estate, therefme, the city should manage the post centralized business on the whole, explore market and run big transaction amount in specialized market, guide the enterprises to form their own feature in street commerce, and make sound plan and control the situation in community commerce.