Consumer behavior and purchase intention for organic food: A review and research agenda |
| |
| Institution: | 1. Dept. of Marketing & Management, DAVC College, Faridabad (University of Delhi), New Delhi, India;2. University of Puerto Rico, Graduate School of Business, San Juan, PR 00931, USA;1. Florida State University, Retail, Merchandising and Product Development, 314 Sandels, Tallahassee, FL 32306-1492, USA;2. Western Michigan University, Family and Consumer Sciences, 3404 Kohrman Hall, Kalamazoo, MI 49008-5322, USA;1. Department of Human Sciences, University of Verona, Lungadige Porta Vittoria, 17 – 37129 Verona, Italy;2. Center for Assessment, University of Verona, Viale Università, 4 – 37129 Verona, Italy;3. Hector Research Institute of Education Sciences and Psychology, Eberhard Karls Universität, Europastraße, 6 – 72072 Tübingen, Germany;1. ARC Training Centre for Innovative Horticultural Products, School of Land and Food, Tasmanian School of Business and Economics, University of Tasmania, Australia;2. Department of Marketing, Macquarie University, ARC Training Centre for Innovative Horticultural Products, University of Tasmania, Australia;3. Menzies Institute for Medical Research, University of Tasmania, Australia |
| |
| Abstract: | In this article, we review and discuss the factors, which affect the change in the consumer behavior towards organic food. We extract findings from various studies conducted in different countries and analyze those factors and provide suggestions for future research. We find that health-conscious consumers show a growing preference for organic food over the conventionally grown food. This shift in the attitude of the modern consumers is greatly influenced by the rising incidence of lifestyle diseases, such as heart disorders and depression. The need to purchase organic food to improve the quality of life will have huge implications for the retail, distribution and marketing functions of business. |
| |
| Keywords: | Consumer attitude Purchase intention Organic food Organic farming Green products |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
