| 民营客运企业如何打造核心竞争力 |
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| 引用本文： | 马晓冬. 民营客运企业如何打造核心竞争力[J]. 广东经济管理学院学报, 2005, 20(1): 37-40,45 |
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| 作者姓名： | 马晓冬 |
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| 作者单位： | 广东省汽车运输集团有限公司,广东,广州,510080 |
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| 摘 要： | 在我国交通部2000年实行《道路旅客运输企业经营资质管理规定(试行)》后，民营客运企业应采取什么样的战略来推进企业的发展?本文从企业的市场定位、人力资源战略、品牌战略、业务经营战略及企业文化等方面，探讨中小民营客运企业打造核心竞争力，提高企业在新的经营环境中的市场地位问题。
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| 关 键 词： | 核心竞争力 市场定位 人力资源 品牌 企业文化 |
| 文章编号： | 1672-4100(2005)01-0037-04 |
| 修稿时间： | 2004-11-25 |
How to Improve the Core Competitiveness of Private Passenger Transport Enterprises |
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| Ma Xiaodong. How to Improve the Core Competitiveness of Private Passenger Transport Enterprises[J]. Journal of Guangdong Institute of Business Administration, 2005, 20(1): 37-40,45 |
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| Authors: | Ma Xiaodong |
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| Abstract: | What kind of strategies can private passenger transport enterprises adopt according to the Temporary Provisions of P.R.C on Management of Qualification of Passenger Transport Enterprises promulgated by the Ministry of Communications in 2000? The paper expounds that medium and small sized passenger transport enterprises should improve their core competitiveness by means of finding out suitable market orientation, carrying out strategies of human resources, name brands and business and developing enterprise culture. |
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| Keywords: | SWOT |
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