我国文化贸易出口及其影响因素实证研究

随着我国经济发展水平的不断提高,文化贸易在国际市场上的占有率显著提高。文化贸易出口的增加有助于优化对外贸易结构、拉动就业、促进文化产业"走出去"、参与国际文化交流与互通、提升一国文化"软实力"。我国作为文化贸易大国,文化产品出口额逐年攀升,现阶段文化产品出口主要以设计类文化产品和工艺美术类产品为主。实证研究发现,我国经济发展水平、文化生产要素的投入与产品出口呈正相关关系,贸易对象国的经济发展状况影响本国居民的需求,进而影响其对文化产品的消费,基于上述分析,从文化产业生产周期角度对文化产品出口提出针对性建议。

Empirical study on China’s cultural trade export and its influencing factors

With the continuous improvement of China’s economic development level, the share of cultural trade in the international market has increased significantly. The increase of cultural trade export is conducive to optimizing the structure of foreign trade, stimulating employment, promoting the "going global" of cultural industry,participating in international cultural exchanges, and enhancing the "soft power" of a country’s culture. Our country is a big country of cultural trade, its export volume of cultural products has been increasing year by year.At this stage, the export of cultural products mainly consists of design-type cultural products and arts and crafts products. The empirical study shows that the level of economic development, the input of cultural production factors and the export of products are positively correlated. The economic development of the trade target country affects the demand of the local residents, and then affects its consumption of cultural products. Based on the above analysis, this paper puts forward targeted suggestions for the export of cultural products from the perspective of cultural industry production cycle.