| 网络服务经济环境下的服务产品定价方法研究 |
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| 引用本文： | 孙倬,王宗水,赵红.网络服务经济环境下的服务产品定价方法研究[J].价格月刊,2020(5):1-7. |
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| 作者姓名： | 孙倬 王宗水 赵红 |
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| 作者单位： | 中国科学院大学经济与管理学院,北京,100190;北京信息科技大学经济管理学院,北京100192;中国科学院大学数学科学学院,北京100190;中国科学院大学经济与管理学院,北京100190;中国科学院大学中丹学院,北京100190 |
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| 基金项目： | 中国博士后科学基金面上项目;国家重点研发计划 |
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| 摘 要： | 通过对已有文献的梳理并结合网络服务经济环境下服务产品的特点将网络服务产品分为知识产权、内容和资源版权以及数据资产三大类别,并根据不同类别资产的特征先系统分析了其定价的影响因素和评估指标体系;再分别梳理了三类产品传统和新兴的定价模型和方法;最后基于网络服务产品的影响因素和评估指标体系提出了两种探究网络服务环境下服务产品定价的基本模型。
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| 关 键 词： | 网络服务经济 服务产品 评估体系 定价方法 |
Research on pricing method of service products in the network service economy |
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| Authors: | SUN Zhuo WANG Zong-shui ZHAO Hong |
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| Institution: | (School of Economics and Management,University of Chinese Academy of Sciences,Beijing 100190;School of Economics and Management,Beijing Information Science and Technology University,Beijing 100192;School of Mathematical Science,University of Chinese Academy of Sciences,Beijing 100190;Sino-Danish College,University of Chinese Academy of Sciences,Beijing 100190) |
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| Abstract: | By reviewing the current literature and combining the characteristics of service products in the network service economy,this paper divides network service products into three categories:intellectual property,content and resource copyright,and data assets.And according to the characteristics of different types of assets,it first analyzes the factors influencing the pricing and the evaluation index system,then sorts out the traditional and emerging pricing models and methods of the three types of products respectively.Finally,based on the influencing factors and evaluation index system of network service products,it proposes two basic models to explore the pricing of service products in the network service environment. |
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| Keywords: | network service economy service products evaluation system pricing method |
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