| 基于灰色关联分析的游客满意度研究 |
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| 引用本文： | 王恩旭,武春友.基于灰色关联分析的游客满意度研究[J].商业研究,2009(12). |
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| 作者姓名： | 王恩旭 武春友 |
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| 作者单位： | 大连理工大学,管理学院,辽宁,大连,116024 |
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| 基金项目： | 国家自然科学基金项目;项目 |
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| 摘 要： | 游客对于景区的满意程度是衡量旅游业发展的一个重要标准,在游客满意度现行研究分析的基础上,提出游客满意度研究方法及评价指标,确定了数据来源,运用灰色关联分析法,对沈阳14个景区的游客满意度进行测度,对测度结果进行了分析。
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| 关 键 词： | 游客满意度 灰色关联分析 旅游景区 |
Study on the Satisfaction Index of Tourist Based on Gray Correlation Analysis |
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| WANG En-xu,WU Chun-you.Study on the Satisfaction Index of Tourist Based on Gray Correlation Analysis[J].Commercial Research,2009(12). |
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| Authors: | WANG En-xu WU Chun-you |
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| Institution: | WANG En-xu,WU Chun-you(School of Management,Dalian University of Technology,Dalian 116024,China) |
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| Abstract: | The tourist satisfaction index to tourism scenic area is an important standard of measuring tourism industry development.Based on present research,the paper brings forward the research method of tourist satisfaction index,and choices the evaluation index and data;then measures the tourist satisfaction index of 14 scenic areas in Shenyang city by use of the grey correlation analysis;at last analyzes the result of measurement. |
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| Keywords: | tourist satisfaction index gray correlation analysis tourist attractions |
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