| 我国营销理论研究现状评估与分析 |
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| 引用本文： | 柳思维,熊曦,晏国祥.我国营销理论研究现状评估与分析[J].财经论丛,2011(5):112-117. |
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| 作者姓名： | 柳思维 熊曦 晏国祥 |
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| 作者单位： | 1. 中南大学商学院,湖南长沙,410083
2. 湖南商学院经济与贸易研究院,湖南长沙,410205 |
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| 基金项目： | 湖南省软科学研究基金资助项目(2009ZK2014); 国家社会科学基金资助项目(10CGL028); 教育部人文社会科学研究基金资助项目(09YJC630067) |
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| 摘 要： | 市场经济是营销存在的天然土壤,中国改革开放以来的三十多年是我国市场经济不断发展和完善的三十多年,也是我国营销理论不断引入与吸收的过程,同时还是我国市场营销理论建设不断创新与丰富的过程。随着我国经济体制改革纵深化推进,及时总结我国过去三十多年的营销成果及现有研究存在的问题,并找出其未来发展方向,是当前我国营销理论研究必须做的一项工作。本研究既针对我国营销理论研究现状做一个评估与分析,并对我国营销理论发展作进一步的探讨与展望。
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| 关 键 词： | 营销理论研究 评估与分析 |
Evaluation and Analysis of the Research Status of Marketing Theory in China |
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| LIU Si-wei,XIONG Xi,YAN Guo-xiang.Evaluation and Analysis of the Research Status of Marketing Theory in China[J].Collected Essays On Finance and Economics,2011(5):112-117. |
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| Authors: | LIU Si-wei XIONG Xi YAN Guo-xiang |
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| Institution: | LIU Si-wei1,XIONG Xi1,YAN Guo-xiang2(1.Business School,Central South University,Changsha 410083,China,2.Academy for Economy and Trade Development Studies,Hunan Business College,Changsha 410205,China) |
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| Abstract: | Market economy is the natural soil of marketing.Over 30 years of reform and opening-up,China's market economy has made a remarkable improvement and tremendous achievements.Meanwhile,we have constantly introduced and absorbed marketing theories from abroad,and the construction of marketing theories in China has been constantly innovated and enriched. With China's economic reform of the research of marketing theories,it is necessary for us to sum up the marketing achievement and current research problems over... |
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| Keywords: | research on marketing theory evaluation and analysis |
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