Consumer responses to new food quality information: are some consumers more sensitive than others? |
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Authors: | Zhifeng Gao Ted C Schroeder |
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Institution: | Food and Resource Economics Department, University of Florida, Gainesville, FL 32611, USA;Department of Agricultural Economics, 219 Waters Hall, Kansas State Universities, Manhattan, KS 66506, USA |
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Abstract: | Missing information prevails in consumer purchase decisions and studies on consumer preferences. Previous research ignores the relationship between consumer types and their responses to new quality attribute information. In this article, consumer responses to new attribute information are compared across consumer groups. Results show that single households with low income are more responsive to new information than married households with high income. Both groups respond to new information more intensively when a cue attribute, Certified U.S. Product , is presented to consumers. |
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Keywords: | D12 Q13 |
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