| 基于数据仓库的第三方物流企业客户关系管理研究 |
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| 引用本文： | 程志君,叶怡. 基于数据仓库的第三方物流企业客户关系管理研究[J]. 物流科技, 2012, 0(5): 5-8 |
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| 作者姓名： | 程志君 叶怡 |
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| 作者单位： | 昆明冶金高等专科学校物流学院,云南昆明,650033 |
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| 基金项目： | 云南省教育厅基金资助项目 项目 |
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| 摘 要： | 高质量的客户关系管理是造就第三方物流企业核心竞争力的重要因素。根据第三方物流企业客户关系的特点,探讨了用数据仓库对客户数据进行管理的模式,并给出了一些具体措施和方法。
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| 关 键 词： | 数据仓库 第三方物流 客户关系管理 |
Implementation of CRM in the Third Party Logistics Based on Data Warehouse |
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| CHENG Zhi-jun,YE Yi. Implementation of CRM in the Third Party Logistics Based on Data Warehouse[J]. Logistics Management, 2012, 0(5): 5-8 |
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| Authors: | CHENG Zhi-jun YE Yi |
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| Affiliation: | (School of Logistics,Kunming Metallurgy College,Kunming 650033,China) |
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| Abstract: | Quality customer relationship management is an important factor makes the third party logistics enterprise’s core competitiveness. According to the characteristics of the third party logistics enterprise customer relationships,this article discusses using data warehouse on management mode of customer data,and gives a number of specific measures and methods. |
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| Keywords: | data warehouse the third party logistics customer relationship management |
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