| 基于顾客价值理论的旅行社企业竞争力评价及其优化控制 |
| |
| 引用本文： | 宋博.基于顾客价值理论的旅行社企业竞争力评价及其优化控制[J].北京市经济管理干部学院学报,2010,25(3):27-32. |
| |
| 作者姓名： | 宋博 |
| |
| 作者单位： | 北京经济管理职业学院,北京,100102 |
| |
| 摘 要： | 本文运用顾客价值理论,结合旅行社企业的特点,构建了旅行社企业竞争力的评价指标体系,并运用主成分分析技术对其进行评价,进而对旅行社企业竞争力的优化控制提出具体建议。
|
| 关 键 词： | 顾客价值 竞争力评价 优化控制 |
A Competitiveness Evaluation of Travel Service and Optimal Control Based on the Customers' Value Theories |
| |
| SONG Bo.A Competitiveness Evaluation of Travel Service and Optimal Control Based on the Customers' Value Theories[J].Journal of Beijing Institute of Economic Management,2010,25(3):27-32. |
| |
| Authors: | SONG Bo |
| |
| Institution: | SONG Bo (Beijing Institution of Economics and Management,Beijing 100102,China) |
| |
| Abstract: | This paper constructed the evaluation index system combined with the characteristics of travel agencies applying customer value theories and the principal component analysis technique,and put forward concrete proposals on the optimal control of travel agencies. |
| |
| Keywords: | customer value competitiveness evaluation optimal control |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
