| 基于道斯矩阵的会展物流业发展战略研究 |
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| 引用本文： | 吴佳佳. 基于道斯矩阵的会展物流业发展战略研究[J]. 物流技术, 2008, 27(3): 30-33 |
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| 作者姓名： | 吴佳佳 |
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| 作者单位： | 江南大学信息工程学院 江苏无锡214122，江苏联合职业技术学院，江苏南京210024 |
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| 摘 要： | 利用道斯(TOWS)分析结合IFE矩阵法、EFE矩阵法等现代分析手段对我国发展会展物流业的优势、劣势、机会和威胁进行客观综合定量的分析评价,找出具有重大影响的内外部因素,据此提出了我国会展物流业的发展战略。
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| 关 键 词： | 会展物流业 发展战略 道斯矩阵 IFE矩阵 EFE矩阵 |
Research on Development Strategy of Convention/Exhibition Logistics Based on TOWS Matrix |
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| WU Jia-jia. Research on Development Strategy of Convention/Exhibition Logistics Based on TOWS Matrix[J]. Logistics Technology, 2008, 27(3): 30-33 |
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| Authors: | WU Jia-jia |
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| Affiliation: | WU Jia-jia1,2 |
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| Abstract: | Combining with the modern analysis methods such as IFE matrix,EFE matrix,etc.the paper uses TOWS analysis method to analyzes the strengths,weaknesses,opportunities and threats of developing China convention/exhibition logistics,finds out the most important internal and external influencing factors and brings forth the strategy of developing China convention/exhibition logistics. |
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| Keywords: | convention/exhibition logistics industry development strategy DOWS matrix IFE matrix EFE matrix |
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