| 个性化市场需求下的创新企业研发管理模式的探讨 |
| |
| 引用本文： | 王贤治,王颖.个性化市场需求下的创新企业研发管理模式的探讨[J].全球科技经济瞭望,2008,23(2):42-46. |
| |
| 作者姓名： | 王贤治 王颖 |
| |
| 作者单位： | 1. 江西江联能源环保有限公司,南昌,330013
2. 江西财经大学现代经济管理学院,南昌,330013 |
| |
| 摘 要： | "物竞天择,适者生存",同样是市场经济的金科玉律.企业要在激烈的市场竞争中立于不败之地,必须抓住"产品开发"和"市场开拓"才能形成自己的竞争优势.而"产品开发"又是"市场开拓"的基础,为实现"市场开拓",就应及时对产品研发管理模式进行变革和优化,及时开发出大量的新产品提供市场.这就给企业提出了研发管理模式如何创新以适应加速新产品开发的课题.
|
| 关 键 词： | 总师室 矩阵结构 激励机制 |
Search on How the Innovation Enterprise Improve the Business Operations to Meet Market Demand |
| |
| Authors: | Wang Xianzhi Wang Ying |
| |
| Institution: | Wang Xianzhi Jiangxi Jianglian Energy & Environment Co.,Ltd.,Nanchang 330013,Wang Ying Jiangxi University of Finance & Economics,Nanehang 330013 |
| |
| Abstract: | Under natural selection the fittest can survive.If an enterprise wants to succeed in intense market competition,it must carry the method ofproducts exploitationandmarket exploitationto form the advantages of its own.The method ofproducts exploitationis basis of the method ofmarket exploitation. So the enterprise must improve the business operations to meet market demand. |
| |
| Keywords: | chief expert room matrix structure incentive mechanism |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
