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Enhanced GM foods: Are consumers ready to pay for the potential benefits of biotechnology? |
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| Authors: | Maria &#x;&#x;&#x;&#x;&#x;&#x;L Loureiro Marcia Bugbee |
| Abstract: | The present study analyzes and compares willingness to pay estimates for different genetic modifications in a tomato plant. Results suggest that consumers are ready to pay the highest premiums for modifications which increase the tomato flavor or enhance the nutritional value. However, these premiums are still fairly small, reflecting the general difficulty of opening new markets for products that consumers may perceive as not completely safe. |
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