创业融资、众筹平台转型与中国智造——以点名时间为例

借鉴有效风险投资组合规模模型,对中国最大的众筹平台转型的原因及影响进行探索。研究发现,平台从综合型项目众筹转向专注于智能硬件类项目众筹是基于历史交易数据分析得出的理性选择,而将众筹的阶段从创意期后移至量产前是针对中国众筹环境尚不完善的被动举措。这一转变不仅迅速扩大了平台规模,客观上也符合中国智能化产业发展的趋势。智能硬件初创企业利用众筹模式可以弥补融资生命周期前端因传统融资渠道无法覆盖而产生的资金缺口,并通过平台的市场验证和推广功能获得市场需求、产品设计优化等信息,有助于智能产品创意的市场化应用及创新型企业的成长。然而,众筹平台这一作用的充分发挥还需要依赖于信任环境的打造和众筹生态体系的构建以及对智能产业发展方向的必要指导,文章对此提出了相应政策建议。

Entrepreneurial Finance,Crowdfungding Platform ' Transition and Intelligent Manufacturing in China-A Case of the "Demohour" Platform

Based on efficient venture capital portfolio size model, this paper explores the causes and effects on the transition of the China's largest crowdfunding platform. The study found that the focus of the "Demohour" Platform transits from comprehensive projects to smart hardware projects is not only a rational choice according to the analysis of historical trading data, but also passive measures for the lack of perfect environment for developing crowdfunding. The shift expands the scale of the platform rapidly and be within trend of the development for smart industry in China. Smart hardware startups can make use of crowdfunding to raise the capital gap which can not be covered by traditional financing channels, and access to the information about market demand, product design and optimization through the platform's validation and promotion. That can be conductive to the commercialization of smart products' creative ideas and the growth of innovative enterprises. However, crowdfunding platform has not able to give full play to the role, it needs to rely on trust environment and crowdfunding ecosystem to build, and the necessary guidance to the smart industry. This paper put forward the corresponding suggestions.