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新媒体环境下混合式教学实践探究——以《现代农产品推销》教学为例
引用本文:王丽娟,吉根宝,狄传华.新媒体环境下混合式教学实践探究——以《现代农产品推销》教学为例[J].江苏商论,2020(2):135-137,142.
作者姓名:王丽娟  吉根宝  狄传华
作者单位:江苏农林职业技术学院,江苏句容212400;江苏农林职业技术学院,江苏句容212400;江苏农林职业技术学院,江苏句容212400
基金项目:本文属于《高职学生对MOOC的认同感研究——以江苏农林职业技术学院为例》
摘    要:新媒体环境下的混合式教学方式是近年来高校教学改革的普遍趋势,混合式教学实践以联通主义、新建构主义等教学理论为指导,确立教学实践目标,从线上线下两条路径设计具体教学环节,进行教学实践。实践表明,新媒体环节下教学效果明显提升,学生兴趣增加,知识运用能力增强,学生参与度提升,但学习负担有所增加、学习动机激发不足以及成效考核不够全面,还有待完善。

关 键 词:新媒体  混合式  教学实践

Research on the Practice of Mixed Teaching in the New Media Environment——Taking the Teaching of Modern Agricultural Products Marketing as an Example
Institution:(Jiangsu Agriculture and Forestry Vocational and Technical College,Jurong,Jiangsu 212400)
Abstract:The hybrid teaching method in the new media environment is the general trend of college teaching reform in recent years.The hybrid teaching practice is guided by the teaching theories such as connectedism and neo-construction,and establishes the teaching practice goals,from online to offline.Path design specific teaching links,teaching practice.Practice shows that the teaching effect is significantly improved under the new media link,the interest of students is increased,the ability to use knowledge is enhanced,and the participation of students is improved.However,the study burden has increased,the motivation for learning has not been stimulated,and the comprehensive evaluation of effectiveness has yet to be improved.
Keywords:new media  hybrid  teaching practice
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