| 企业多元化经营风险的模糊评估法探讨 |
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| 引用本文： | 陈之昶.企业多元化经营风险的模糊评估法探讨[J].经济研究导刊,2009(30):190-192,230. |
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| 作者姓名： | 陈之昶 |
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| 作者单位： | 淮海工学院,商学院,江苏,连云港,222001 |
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| 摘 要： | 企业经营者在实施多元化战略之前,应当充分估计到多元化存在的种种风险,并采取有效措施予以防范,努力提高实施多元化战略的成功率,化＂陷阱＂为＂馅饼＂。运用AHP法和模糊综合评价的方法,通过实例分析了企业多元化经营风险的评估方法,为定量化的评估多元化风险提供了参考。
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| 关 键 词： | 经营风险 企业 多元化风险 |
A Research on Fuzzy Comprehensive Evaluation to the Risk of Enterprise Diversification |
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| CHEN Zhi-chang.A Research on Fuzzy Comprehensive Evaluation to the Risk of Enterprise Diversification[J].Economic Research Guide,2009(30):190-192,230. |
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| Authors: | CHEN Zhi-chang |
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| Institution: | CHEN Zhi-chang (College of Commerce, Huaihai Institute of Technology, Lianyungang 222001, China) |
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| Abstract: | Before the execution of diversity business strategy,all kind of risk should be fully estimated by the manager of enterprise and effective measures should be taken to prevent them from occurring,to improve the rate of the success to implementation of the diversification strategy,to turn＂trap＂t＂opie＂.This paper uses AHP and fuzzy comprehensive evaluation method to analysis the risk assessment method for enterprise diversification risk and provides a quantitative assessment of the risk diversification as a reference. |
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| Keywords: | operating risk enterprise diversification risk |
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