Examination of benefits sought by hiking tourists: a comparison of impact-range performance analysis and impact asymmetry analysis |
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| Authors: | Munhyang Oh Youngjoon Choi Stephen Pratt |
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| Institution: | 1. School of Hotel &2. Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong SAR;3. School of Tourism and Hospitality Management, University of the South Pacific, Fiji, Australia |
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| Abstract: | This study assesses the benefits of hiking for visitors to the Jeju Olle Trail on Jeju Island in Korea, which has been designated as a World Heritage Site. Data were collected from a total of 318 tourists visiting the Jeju Olle Trail. The study focused on comparing the benefits sought by first-time visitors and those of repeat visitors. Analytical results found that first-time visitors and repeat visitors sought different benefits from their hiking experiences. First-time visitors sought to observe nature and interact with people. For first-time visitors, benefits that delighted them were buying unique souvenirs and enjoying educational experiences, whereas repeat visitors demonstrated a good assessment on interactions with new people and buying unique souvenirs. |
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| Keywords: | Benefits hiking impact-range performance analysis (IRPA) impact asymmetry analysis (IAA) satisfaction Jeju island first-time repeat sustainable trekking |
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