Tourist behavior analysis in gaming destinations based on venue check-in data |
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| Authors: | Jian Ming Luo Huy Quan Vu Gang Li Rob Law |
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| Institution: | 1. Faculty of International Tourism and Management, City University of Macau, Taipa, Macau, China;2. Centre for Tourism and Regional Opportunities, School of Engineering &3. Technology, Central Queensland University, Australia;4. School of Information Technology, Deakin University, Geelong, Australia;5. School of Hotel &6. Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong |
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| Abstract: | This research introduces the use of venue check-ins, which are available on mobile social media platforms, as an additional data source to study tourist behaviors in gaming destinations. The practical value of venue check-ins is demonstrated through a case study of Macau, a popular gaming and cultural destination. The analyses provide an overview of the travel patterns of tourists to gambling and non-gambling venues and highlight the differences between gambling and non-gambling tourists. The introduced approach is beneficial to tourism managers in understanding tourist behaviors and interests and, thus, improves the management and development of gaming destinations. |
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| Keywords: | Gaming destination casino venue check-in Foursquare gambling Macau tourism marketing world heritage site global positioning system tourist activity |
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