Research in strategic marketing: past and future(Developing New Models,Reviews, Measures,Methods with Future Research Agenda) |
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| Authors: | Guest Editors: Justin Paul Yogesh Dwivedi Ravi Pappu Sanjit Kumar Roy |
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| Institution: | 1. PR, &2. Rollins College, University of Puerto Rico, Florida, USA profjust@gmail.com justin.paul@upr.edu jpaul@rollins.edu;3. International Journal of Information Managementy.k.dwivedi@swansea.ac.uk;4. University of Queensland, Brisbane, Australiar.pappu@business.uq.edu.au;5. Marketing, UWA Business School, University of Western Australiasanjit.roy@uwa.edu.au |
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