桂林市居民品牌消费状况与社会分层研究

消费不仅仅是一个经济的实用过程,而且是涉及文化符号和象征意义的表达过程,品牌消费集中体现了符号消费的特点.文章选取广西桂林市居民品牌消费状况为研究视角,试图通过对各个阶层居民品牌消费状况的分析来探讨社会阶层分化的现状和趋势.

The Brand Consume of Guilin Residents and the Study on Social Stratification

Consumption is not only an economic behavior, but also is an expression process referring to cultural symbols and the symbolic significance. In this regard, brand consume shows obliviously the characteristics of symbolic consume. Based on the brand consume of Guilin residents, the article tries to discusses the stares quo and the trend of social class stratification, through the analysis of the brand consume about the different classes of residents.