| 基于模糊积分的新产品开发合作伙伴选择 |
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| 引用本文： | 谢俊明,陈世权. 基于模糊积分的新产品开发合作伙伴选择[J]. 商业研究, 2009, 0(8) |
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| 作者姓名： | 谢俊明 陈世权 |
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| 作者单位： | 五邑大学,管理学院,广东,江门,529020 |
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| 基金项目： | 广东省自然科学基金;项目 |
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| 摘 要： | 新产品开发合作伙伴选择需要考虑的因素很多,既有定性的也有定量的。对于定性指标运用三角模糊数将其量化,并引入核心企业的风险态度因子,通过映射将决策信息转化为点值决策信息;同时利用熵权的求法来确定模糊密度。在此基础上建立基于模糊积分的优选模型,从而选出最满意的合作伙伴,并通过实例进行有效分析。
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| 关 键 词： | 合作伙伴选择 三角模糊数 熵 模糊积分 |
Selecting Partners in New Product Development Based on Fuzzy Integral |
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| XIE Jun-ming,CHEN Shi-quan. Selecting Partners in New Product Development Based on Fuzzy Integral[J]. Commercial Research, 2009, 0(8) |
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| Authors: | XIE Jun-ming CHEN Shi-quan |
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| Affiliation: | School of Management;Wuyi University;Jiangmen 529020;China |
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| Abstract: | Selecting partners in new products development should refer to many factors that are either qualitative or quantitative.As for qualitative factors,triangular fuzzy number is presented to quantify it,risk attitude factor of core enterprise is introduced,and decision-making information is translated into point value decision-making information through mapping.Meanwhile,entropy method is determined by use of fuzzy density.At last,optimization model is established based on fuzzy integral and the most satisfacto... |
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| Keywords: | selecting partner triangular fuzzy number entropy fuzzy integral |
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