| 新零售下社区生鲜配送模式的综合评价 |
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| 引用本文： | 龙小凤,杨文华,黄莎莉,赵雨晴. 新零售下社区生鲜配送模式的综合评价[J]. 物流技术, 2020, 0(2): 56-59 |
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| 作者姓名： | 龙小凤 杨文华 黄莎莉 赵雨晴 |
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| 作者单位： | 湖南财政经济学院 |
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| 基金项目： | 大学生创新创业训练计划基金资助项目(201911532046);湖南省教育厅科学研究项目(19C0315)。 |
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| 摘 要： | 新零售模式下社区生鲜“最后500m”的冲刺已成为生鲜农产品快速配送的关键问题。基于目前已有的配送模式:“社区+便利店”模式、第三方配送以及众包模式,通过层次分析法从服务水平、配送成本、客户体验三个方面对三种配送模式进行量化分析,得出每种配送模式在各层次的权重。研究结果表明配送中降低配送成本是关键,减少货物赔损率、提高客户满意度才能实现有效率的配送。
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| 关 键 词： | 新零售 社区生鲜 配送模式 层次分析法 |
Comprehensive Evaluation of Community Fresh Produce Delivery Mode under New Retail |
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| Long Xiaofeng,Yang Wenhua,Huang Shali,Zhao Yuqing. Comprehensive Evaluation of Community Fresh Produce Delivery Mode under New Retail[J]. Logistics Technology, 2020, 0(2): 56-59 |
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| Authors: | Long Xiaofeng Yang Wenhua Huang Shali Zhao Yuqing |
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| Affiliation: | (Hunan Institute of Finance&Economy,Changsha 410205,China) |
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| Abstract: | In this paper,based on the existing distribution modes,namely,the community+convenience store mode,the third-party distribution mode,and the crowdsourcing mode,we applied the analytic hierarchy process to quantitatively studying the service level,distribution cost,and customer experience of the three,and found out the weight of each mode at different levels.The study showed that it is critical to reduce the costs in the distribution process and only by reducing goods loss rate and improving customer satisfaction could efficient distribution be achieved. |
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| Keywords: | new retail community fresh product distribution mode analytic hierarchy process |
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