The D&D Model - Dimensions and Domains of Relationship Quality Perceptions

In service management studies, various sets of quality dimensions have usually been considered to represent sub-components of quality perceptions. However, when focusing on a relationship instead of a service, this study suggests that the content of quality perceptions are of two inherently different types: quality domains and quality dimensions, which in turn can be combined into a new relationship quality model, labelled the D&D model. This refined way of categorising quality perceptions offers better analytical depth for research by more accurately distinguishing the wide range of different aspects being evaluated in a business relationship. For managers, the model offers a tool for broadening the company's quality work which can be used for improving quality and assessing compatibility between firms.