| 中医药企业开展文化营销的思路与对策 |
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| 引用本文： | 任东峰.中医药企业开展文化营销的思路与对策[J].适用技术市场,2009(3):49-50. |
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| 作者姓名： | 任东峰 |
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| 作者单位： | 南阳师范学院经济与管理学院,河南南阳473061 |
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| 摘 要： | 中医药文化是中国传统文化的重要组成部分，中医药企业应明确文化营销的内涵，正视开展文化营销过程中的问题，从整合企业文化、拓展文化营销渠道、增加品牌文化内涵、加快中医药创新等方面入手，将中医药产业做大做强。
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| 关 键 词： | 中医药企业 文化营销 经营之道 品牌文化 |
Ideas and Countermeasures for Chinese Medicine Enterprises to Develop Cultural Marketing |
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| Abstract: | Chinese medicine culture is an important part of traditional Chinese culture. Chinese medicine enterprise should clear the connotation of cultural marketing and the problems in developing cultural marketing. To make Chinese medicine industry bigger and stronger, Chinese medicine enterprises could integrate corporate culture, expand cultural marketing channels, increase cultural connotation of the brand and speed up the innovation of Chinese medicine enteryrises. |
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| Keywords: | Chinese medicine enterprises cultural marketing management ways brand culture |
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