基于中小企业特点的品牌策略选择

中小企业自身的特点与其品牌运营之间存在悖论，中小企业应克服其自身特点的限制，走出其品牌运营的悖论，根据企业实力与规模因企制宜选择品牌策略，根据企业发展的不同阶段相机选择品牌策略。

The Selection of Brand Strategy Based on SMEs＇ Characteristic

There is a paradox existing between the special characteristics of small and medium-sized enterprises （SMEs） and the brand management, SMEs should overcome the strict of its own characteristics and go out the paradox of brand management, select appropriate brand strategy according to the strength, scale and different development stage of enterprises.