基于数据挖掘的电子商务智能化研究

商务运作过程跟随网络技术的发展而发生变化,网络拉近了商务活动中企业和用户的距离。用户可以将自己的个性化需求通过互联网发送给企业,企业则可以应用商务智能的知识和工具,通过交易预测、流程优化等对电子商务个性化活动提供技术支持,逐步实现电子商务个性化。

Research on the Intellectualization of Electronic Commerce based on Data Mining

The procedure of commerce activity is changing with the development of network technique. The network decreased the distance between enterprises and customers in commerce activity. The customers can send their own characteric needs to the enterprises through network and the enterprises can apply intellect electronic commerce tools to activity. They supply the technique surport such as the prediction of trsaction and optimization of commerce procedure, and realize business intellection step by step.