“三言”“二拍”中商人经营之道探析

突破以往文学作品的局限,生动展示众多商人的商业经营理念及其经营活动,是明代小说"三言""二拍"一个重要而突出的内容。其通过对商人们思想和心理状态、商业经营原则与策略、社会意识和关怀等多方面内蕴的深刻揭示,反映出明中叶以后随着商品经济繁荣发展,商人们在经营观念上日趋成熟、理性,而这正是此历史时期的重要特征。时至今日,"三言""二拍"塑造的各式鲜活、丰满的商人群像,及其凸显的商人经营之道的丰富内涵,仍是研究中国古代社会商业发展及商人活动的宝贵资料,有着深刻的历史认识价值。

The Research on Business Ethnics in Stories from a Ming Collection

Unlike other literary works,Stories from a Ming Collection vividly describes the then business activities and ethnics.In the aspects of business psychology,management principle and strategy and social environment,etc,it relives the flourishing business in the middle Ming Dynasty.This book has provided a great deal of very valuable historical evidence for the study of the business development and ethnics in Chinese ancient society.