企业社会责任观的演进与发展:基于综合性社会契约的理解

利益相关者理论与主流企业理论在企业社会责任fq题上存在着根本的分歧，但从历史的视角来审视企业社会责任观的演进可以发现，企业社会责任与利益相关者的利益要求是紧密结合在一起的。企业在履行其囊括显性契约与隐性契约在内的综合性社会契约时，必须考虑其利益相关者合理的利益要求，进而主动承担起应有的社会责任。

Research on Evolution of Corporate Social Responsibility View: From the Perspective of Integrative Social Contracts

There are some fundamental bifurcations in the field of corporate social responsibility between stakeholder theory and mainstream film theory. From a historical insight into the evolution of corporate social responsibility view, it is found that corporate social responsibility and the claims of stakeholders are linked together tightly. When a corporate implemented its integrative social contracts which composed of explicit contracts and implicit contracts, it must consider the claims of stakeholders and bear lots of social responsibilities actively.