新型工业化时期旅游产业定位与管理创新研究 ——以青岛市崂山区为例

新型工业化要求现代旅游业与其实现互动发展,创新旅游产品以满足人们不断增长和变化的消费需求;发挥旅游产业综合效益,促进旅游业与现代服务业的融合;进行行业制度创新,为现代旅游业的发展提供良好的制度环境。本文以青岛市崂山区为例,根据新型工业化对旅游业发展的新要求,将旅游产业定位于我国北方地区国际化、现代化会展旅游休闲度假中心,并围绕产品创新、产业融合和制度创新,提出了相应的对策及建议。

Tourism Orientation and Its Management Innovation in the Time of New Industrialization—Taking Laoshan District in Qingdao as Example

In the time of new industrialization, the development of tourism is needed to innovate products to meet the variety of tourism market, and is needed to perform its integrated effects to promote modern service industry, and it is also needed to innovate institutions to provide the good institutional environment. Taking Laoshan District in Qingdao City as example, this paper orients the tourism as the center of the modern MICE, leisure in north of China. Circled around the innovation of product, industry and institution, the paper also puts forwards some corresponding suggestions.