新消费者的消费行为研究与营销策略

把握和分析消费者的心理与行为是吸引消费者的制胜法宝。随着新经济时代的到来和消费者群体经济重要性的发展,我国消费者在心理与行为上发生了根本性的变化,呈现出一批新的消费者群体(简称"新消费者")。商家对新消费者资源的争夺使激烈的市场竞争日趋白热化。要想在竞争中立于不败之地,商家必须对他们加以重视,分析和研究他们的心理与行为,并据此采取有针对性的营销策略。

New Consumer Behavior and Marketing Strategies

The ways of having the upper hand is grasping and analyzing consumer's mind and behavior.With the coming of the new economic times and the developing importance of consumer in economy,the consumers in China are fundamentality changing and the marketing competition is more and more intensified.To get the invincible position in competition,sellers have to attach importance to the new consumers,and adopt effective marketing strategies through analyzing consumer's minds and behaviors.