浅谈零售企业在消费结构升级中的商机

十八大提出居民收入倍增目标,预示居民的消费意愿、消费预期和消费能力提升,并将带动消费结构的升级,居民消费将趋向发展型和享受型。在消费结构升级环境下,在百货店、大型超市、便利店、专业店、专卖店、购物中心、折扣店等多种零售业态并存的激烈竞争中,零售企业应抓住消费结构升级中的商机,根据市场状态调整经营方向,改革经营模式,培育和营造良好的消费环境,满足消费者需求,以争取更多的市场份额。

Business Opportunities of Retail Enterprises in the Process of Consumption Structure Upgrade

The 18th CPC National Congress proposed a goal in terms of multiplied resident income,predicting the rise of consuming willingness,anticipation and ability that will mobilize the upgrade of consumption structure,a trend of development and enjoyment type of consumption.Under this circumstance,with the competition of various retail business patterns in terms of department stores,hypermarkets,convenient stores,specialty stores,exclusive shops,shopping malls and discount stores,retail businesses must grasp the opportunity of the consumption structure transformation,adjust the management direction in accordance with the market condition,reform business patterns,foster and create friendly consuming environment to meet the demand of consumers and compete for more market shares.