论名牌战略在中国西部经济发展中的作用

实施名牌战略是促进西部经济高质量增长、适应人民群众消费需求层次上升以及西部地区民族工业参与国际竞争的客观需要。实证研究表明,实施名牌战略可增强西部地区企业的市场竞争力,从而缩短东西部地区经济差距,它在中国西部经济发展中的作用非凡重大。

On the Role of the Famous Brand Strategy in the Economic Development of Western China

Implementation of famous brand strategy is the objective needs for promoting economic growth with high quality in Western China,adapting the rising levels of consumer demand of people and national industries in the Western region participating in international competition.Empirical studies have shown that carrying out famous brand strategy can enhance the market competitiveness of enterprises in the Western region,thus reducing the economic gap between eastern and western China,so it is extraordinary important for the economic development of western China.