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| 信息不对称对林产品经营影响的分析 | |
| 引用本文： | 伍士林,窦营. 信息不对称对林产品经营影响的分析[J]. 林业经济问题, 2008, 28(3) |
| 作者姓名： | 伍士林 窦营 |
| 作者单位： | 浙江林学院,经济管理学院,浙江,临安,311300;浙江林学院,经济管理学院,浙江,临安,311300 |
| 摘 要： | 探讨了信息不对称现象对林产品经营的影响问题,阐述了林产品市场信息不对称的内涵、基本表征、成因及其对林产品经营的具体影响,提出了林产品经营的新对策:一是加强林产品市场调研,充分掌握市场信息;二是注重林产品信息的传播与扩散;三是讲求诚信经营,努力培养商誉;四是积极实施林产品的标准化经营;五是大力推行林产品的认证经营。 |
| 关 键 词： | 信息不对称 林产品 经营 对策 |
The Analysis on Affection of the Information Asymmetry to the Forest Products Management |
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| WU Shi-lin,DOU Ying. The Analysis on Affection of the Information Asymmetry to the Forest Products Management[J]. Problems of Forestry Economics, 2008, 28(3) | |
| Authors: | WU Shi-lin DOU Ying |
| Abstract: | The information asymmetry impacts not only the customers,purchase behaviors but also the management acts of the operators.It will bring the new challenges to them.This article will discuss the management problems of the forest products under the information asymmetry.It will illustrate the meanings,the tokens,the causes and the specific infections of the information asymmetry in the forest products market.In the end,the article will put forward some new management countermeasures. |
| Keywords: | information asymmetry forest Products management countermeasures |
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