广西旅游企业市场营销存在的问题与对策

改革开放以后,我国经济得到了较快发展,人民的生活水平不断提高,旅游活动已经逐渐成为我国人民休闲、度假的良好方式,因此,广西的旅游事业得以蓬勃发展,而旅游市场营销是发展旅游事业的重要问题。文章在研究、分析广西旅游市场营销现状和存在的问题基础上,提出解决问题的对策,探究了旅游市场营销的合理发展趋势。

The problems and strategies of touring enterprise marketing of Guangxi

After reform and opening-up, the economy of our country has got very fa st development and the people's living standard improves constantly. Tourist act ivity has gradually become a good way to spend holidays and recreate for the peo ple of our country. The tourist industry of Guangxi grows vigorously but the tra vel marketing is the important problem of developing tourist industry .On the fo undation of studying the current situation of Guangxi and the existing problem i n the travel marketing, this paper proposes the countermeasure of the problem an d probes into the rational development trend of the travel marketing.