| 基于SWOT的南京软件外包发展战略 |
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| 引用本文： | 臧新,蒋菲,金柘苗.基于SWOT的南京软件外包发展战略[J].商业研究,2010(1). |
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| 作者姓名： | 臧新 蒋菲 金柘苗 |
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| 作者单位： | 东南大学,经济管理学院,南京,210018 |
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| 基金项目： | 教育部人文社会科学研究规划基金项目,项目编号08JA790017;;南京市软科学研究计划招标项目,项目编号:200702002 |
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| 摘 要： | 软件外包是提升国内软件企业国际竞争力和成熟度的有效形式,发展软件外包业成为南京的战略目标。在对国内城市比较分析和对南京软件外包企业实地调研分析的基础上,运用SWOT战略分析方法,综合考虑南京软件外包产业内部条件和外部环境的各种因素,对南京软件外包战略和政策进行系统评价。
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| 关 键 词： | 南京软件外包 SWOT分析 战略选择 |
Strategic Choice of Nanjing's Software Outsourcing Industry Based on SWOT |
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| ZANG Xin,JANG Fei,JIN Zhe-miao.Strategic Choice of Nanjing''s Software Outsourcing Industry Based on SWOT[J].Commercial Research,2010(1). |
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| Authors: | ZANG Xin JANG Fei JIN Zhe-miao |
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| Institution: | School of Economics and Management;Southeast University;Nanjing 210018;China |
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| Abstract: | Software outsourcing is the best form for domestic software enterprises to upgrade international competitiveness and maturity,so developing software outsourcing industry becomes Nanjing′s strategic objectives.On the basis of comparative analysis of domestic cities and research and questionnaires of software outsourcing companies of Nanjing′s,and considering various factors in internal conditions and external environment,the paper systematically evaluates strategies and policies of software outsourcing with SWOT analytical technique. |
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| Keywords: | Nanjing′s software outsourcing SWOT analysis strategic choice |
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