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Advertising Spending and Perceived Quality |
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| Authors: | Moorthy Sridhar Zhao Hao |
| Institution: | (1) Rotman School of Management, University of Toronto, 105 St. George St., Toronto, ON M5S 3E6, Canada;(2) Graduate School of Management, Rutgers University, 180 University Avenue, Newark, NJ 07102, USA |
| Abstract: | Marketing Letters - In this paper we examine the relationship between advertising spending and perceived product quality. The questions we ask are: Does a product's advertising spending... |
| Keywords: | Advertising spending perceived quality |
| 本文献已被 SpringerLink 等数据库收录！ | |